After talking with a few child care business owners today, I was challenged to come up with more lead sources for child care businesses. Here’s a rundown of a few that you may not have considered before and why they may become great lead pools.
Women’s Fitness Centers
These days, women make 80% of the decisions in the household so they’re the ones to target especially when it comes to the care for their little ones. Women’s fitness centers don’t want us guys coming into the facility and stinking the place up so they make for great lead sources if you can figure out a way to supply referrals in return or joint venture somehow.
Real Estate Professionals
When someone moves into a new residence, they’re impressionable because they don’t know a whole lot about the area. Partnering with a real estate professional to supply referrals can boost your bottom line quickly.
The key to making this work is figuring out how you’ll return the favor especially if you run a home based child care business … maybe you can work out something where you “sponsor” an event for them or portions of a targeted marketing campaign.
Other Professionals/Businesses that Tie into Real Estate:
Don’t limit yourself to thinking exclusively of REALTORS when it comes to real estate. Think of anybody who services a home as a potential lead source. While they’re in a family’s home, they can easily gather clues whether there are little ones or not.
Some businesses associated with real estate or home maintenance include:
- Home Inspectors
- Flooring Outlets
- Home Improvement Centers
- Home Theater Providers / Installers
- Irrigation Firms
- Mortgage Lenders
- Pest Control
Rent a List of New Movers
A recent project I completed was for a guy named Mike Shields. Mike provides new movers lists to businesses like yours. To learn more about acquiring a new movers list, visit http://NewMoversList.com
Other Businesses That Serve Parents
Businesses that serve parents are obvious referral partner targets. As with any referral system you establish, the key will be reciprocating the favor because the last thing a business owner wants to do is refer a bunch of people from his/her business without getting something in return. We’re all wired that way … the more someone does for us, the more we’ll do for them.
Anyway, other businesses that serve parents include:
- Wedding Planners (if someone helped plan the couple’s wedding, they may be at the top of the list to know when the firstborn is on its way)
- Family Physicians
- Auto Repair Outfits
- Hair Salons / Barbers
- Clothing Stores
- Insurance Agents (kids need health insurance right?)
- Churches (if they don’t offer child care or they’re beyond capacity)
With all of those options outlined, here’s one more that’s likely the biggest and best lead source you can leverage:
When you’re thinking about leads, don’t neglect your website because that can be a fantastic source of leads. Think about someone doing a Google search for a preschool or daycare in your area … they’re seeking a solution NOW.
The key is to rank well for relevant keyword phrases and have a website that presents a professional image along with ways to capture lead information so you can follow up. If you need help with designing or redesigning your site to convert visitors into prospects, call Roger at (502) 394-0460.
All of this stuff is in addition to the flyers and/or postcards you send out, networking groups you attend and open houses you undoubtedly host.
5 Minutes = 30 Lead Sources?
If my public school math is accurate, that’s 30 (+1 if you count postcards separately) lead sources outlined for you in about five minutes.
You undoubtedly can come up with more so feel free to share below in the comments section.
Take Action Now!
The bottom line is there are no shortages of lead sources only shortages of action so get out there and start mingling with other professionals to see what you can drum up in terms of referrals and lead exchanges. It doesn’t have to involve money exchanging hands or discounts being offered to provide mutual value to each other … be creative!
NOTE: if you’d like to download a copy of this post in PDF format, click the link below: