The phone is often the first live contact you have with prospective parents. You spend most your child care marketing dollars to make the phone ring, so get the most out of each call. To learn more about our Phone Skills Training Program visit: www.childcare-marketing.com Skilled telephone contact, following a simple method practiced in advance, will greatly enhance your childcare enrollment success. Consider, what happens to your carefully crafted marketing plan when your phone rings? It is all for naught if your staff is so poorly trained or overwhelmed that the most vital things are not being said when the phone rings. Our CCMS Gold Done-for-You members receive monthly phone skills training with a live review of recorded mystery calls, during which everyone in the group gives feedback and critique about what they heard on the call. At any given moment, if you are in that program, a mystery caller could be calling your center director. This provides incredible value, because it keeps directors accountable to follow the Kris Murray Phone Script, which we provide to them. Now I want to give you a taste of that valuable process, in case you are not in the Gold Done-for-You program. The phone contact process, implemented properly, hinges on some vital parts. 3 questions will help to successfully start each phone call. 1. Immediately ask each prospect: May I have your name, please? Almost nobody does this when they haven’t been properly trained. People love to hear the sound …
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